Santa Monica’s Iconic The Georgian Hotel Set for Re

Project to be complete in January 2023

Developers have released plans for the re-launch of Santa Monica's iconic hotel, The Georgian, unveiling in January 2023.

BLVD Hospitality, in partnership with ESI Ventures revealed their plans earlier this month for the redevelopment.Located on Ocean Avenue perched above the Santa Monica waterfront, The Georgian has been a fixture of the Southern California coastline since it first opened in 1933. Seeing several iterations over the years, regular guests to the hotel and world-renowned restaurant, the Red Griffin, ranged from Hollywood stars Charlie Chaplin, Clark Gable and Marilyn Monroe to First Mother Rose Kennedy.

BLVD acquired the landmark hotel in August 2020 with the intent to restore one of Los Angeles’ most recognizable and photogenic hotels to its former glory.

"The refreshed concept will embrace much of the hotel's retained original detailing, while thoughtful materials and an elaborate art program combine to create a series of spaces which brings a new chapter to The Georgian for generations to come. Touches including fully custom Art Deco furniture, ornate lighting, rare imported Italian marble, and the Sunset Bar's Havana Deco-inspired floor pattern set an architecturally striking stage for a very modern set of operations and service standards," reads a press release announcing the relaunch.

The project includes a restoration of the 84 guest rooms and 28 suites, alongside new and refreshed offerings including the famous ocean-view Sunset Terrace, Dining Room, and Sunset Bar. In addition to The Library and gymnasium, The Georgian will also be home to two private meeting and dining spaces, The Gallery and The Writer's Room. The Gallery will showcase an evolving curation of work by international artists on a quarterly basis. Additional details around the food and beverage program are expected over the coming months.

"I had passed by The Georgian many times before stepping foot inside the architecturally stunning property for the first time 13 years ago. I could see The Georgian had such a striking presence and charm, she just needed to be brought back to her full potential. We are so thankful to have such a wonderful group of passionate and inspired visionaries and partners working to give The Georgian what she has deserved for decades," said Jonathan Blanchard, Founder and CEO at BLVD.

Known as Santa Monica's First Lady due to being one of the first high-rises built along Ocean Ave, the turquoise Period Revival-meets-Art Deco monument offers a rare glimpse into Old Hollywood and golden-age California history. BLVD says its vision will "re-energize the hotel in a way that revives the iconicity that emanated from its doors in the 1930s and decades following."

Developers noted the project is being approached as a historically-inspired restoration rather than a redesign. The project designer is London and Los Angeles-based boutique interior architecture and design firm, Fettle.

"The story of Santa Monica's First Lady is one filled with magic, intrigue, sophistication, and quite certainly, a touch of debauchery. Our vision is that each one of those elements will coalesce with contemporary California culture to once again make The Georgian California's crown jewel. And we’re honored to be a part of such an inspired and passionate community as Santa Monica," said Nicolo Rusconi, Co-Founder and President at BLVD.

The re-imagined property will once again be a bastion of culture and inspiration for global jet setters and local tastemakers alike. From legendary sunset views to her rich enigmatic history, it's here inside The Georgian where Los Angeles’ best-kept secrets will continue to live and thrive.

June 7, 2023 Staff Writer

The Made with PRIDE Marketplace is located on level one in Center Plaza in Santa Monica Place which is located...

June 7, 2023 Staff Writer

As part of National Donut Day, the Salvation Army gave out donuts in downtown Santa Monica. @smmirrornews Salvation Army celebrates...

June 6, 2023 Zach Armstrong

The Event Will Showcase Each Designer's Creative Vision By Zach Armstrong The Santa Monica College Fashion Program is bringing back...

June 6, 2023 Dolores Quintana

Program Provides A $350 Stipend For City Youth Programs To Santa Monica Residents By Dolores Quintana Santa Monica City Councilmember...

June 6, 2023 Staff Writer

The Santa Monica College Musical Theatre Workshop Is Hosting the Events The Santa Monica College Musical Theatre Workshop is gearing...

June 6, 2023 Staff Writer

The Made with PRIDE Marketplace is located on level one in Center Plaza in Santa Monica Place which is located...

June 6, 2023 Staff Writer

Deputy Under Secretary of the Army Mario Diaz visited Santa Monica College to talk with student leaders on how to...

June 5, 2023 Staff Writer

A Volkswagen Jetta Veered off the Road, Into a Pedestrian Shortly before midnight on June 2, the Santa Monica Police...

June 5, 2023 Dolores Quintana

After Historic Rise In Catalytic Converter Thefts, The New Ordinance Passes Unanimously By Dolores Quintana In the Santa Monica City...

June 5, 2023 Staff Writer

We were at the ribbon cutting ceremony and the official opening this morning. Made With Pride is located at 395...

June 4, 2023 Staff Writer

May's dip negated a gain seen the previous month. @smmirrornews Rents in Santa Monica dropped during May #realestate #santamonica #californiarent...

June 4, 2023 Staff Writer

John Krafcik Settled Into a Modern Twist on a Classic Mid-Century Compound John Krafcik, former CEO of Waymo, has found...

June 2, 2023 Staff Writer

Allstate and State Farm Say Currently Insured Homeowners Will Not Be Affected After State Farm announced a pause on new...

June 2, 2023 Staff Writer

This was the first ceremony that had been held in person at The National Cemetery since 2019 and before the...

June 2, 2023 Kathy Whitney Boole

FILM REVIEWTHE LITTLE MERMAIDRated PG135 MinutesReleased May 26th With today's technological developments, a live-action The Little Mermaid is not only...

Subscribe to our newsletter to receive the latest news and events in Santa Monica and the surrounding areas!

If you'd like to subscribe to additional lists, please select any here! Yo! Venice The Pride LA Brentwood News Century City-Westwood News Westside Today Palisades News

The Made with PRIDE Marketplace is located on level one in Center Plaza in Santa Monica Place which is located...

This was the first ceremony that had been held in person at The National Cemetery since 2019 and before the...