Smart AR mirrors are getting a second look from fashion

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By Maghan McDowell

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Almost a decade ago, "smart mirrors" were considered a key element in the "Retail 3.0" revolution, as Rebecca Minkoff's pilot was called in 2014. Later in 2016, the head of Neiman Marcus's Innovation Lab said the mirrors were a way to add "wit and whimsy" to physical shopping. But the technology, which let people in stores virtually try on products or request new items from the fitting room, failed to take off.