News center
The company is seeking top-notch candidates.

Smart AR mirrors are getting a second look from fashion

Jun 30, 2023

Sign up to our newsletter for a truly global perspective on the fashion industry

Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information.

By Maghan McDowell

This article on AR mirrors is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.

Almost a decade ago, "smart mirrors" were considered a key element in the "Retail 3.0" revolution, as Rebecca Minkoff's pilot was called in 2014. Later in 2016, the head of Neiman Marcus's Innovation Lab said the mirrors were a way to add "wit and whimsy" to physical shopping. But the technology, which let people in stores virtually try on products or request new items from the fitting room, failed to take off.